Socage takes a further step in its international expansion strategy with the launch of Socage UK, a new subsidiary created to offer solutions that are even closer and more tailored to the British market. The new operation will be led by Craig Rooke, a highly experienced professional in the aerial work platform sector and a well-known figure within the UK industry. With a career built on hands-on experience and an in-depth understanding of local operational needs, Rooke will act as a key point of contact for customers and partners, helping to further strengthen the SOCAGE brand across the UK.
“This new opening is further confirmation of Socage’s commitment to being ever closer to its customers, wherever they are in the world, by offering not only technologically advanced products but also a solid and reliable local presence,” said Fiorenzo Flisi, CEO of Socage.
“The UK market is one of the most dynamic in the world, and we are confident that our experience and dedication will allow us to deliver unique value to our customers.”
Socage UK enters the market with an offering designed to meet the most common operational challenges found across the UK, including variable weather conditions and complex urban environments. Alongside its commercial activity, Socage UK will focus strongly on developing a comprehensive after-sales support programme, with fast-response service available nationwide.
“I was extremely pleased to receive a personal call from Mr Flisi to discuss his plans for the UK. After visiting the headquarters in Carpi, Italy, to continue our discussions and tour the production facilities, it became a very easy decision to join the company at such an exciting time,” said Craig Rooke, Managing Director of Socage UK Ltd. “Socage manufactures an exceptional and comprehensive range of equipment, of excellent quality and, importantly, easy to use. This means that end users of these machines will be very satisfied, just as I have been.”
The first official event for the new subsidiary will be Vertikal Days 2025, taking place on 10 and 11 September 2025 at Newark Showground. Socage UK will be present with a dedicated stand to showcase the full range of Socage solutions and strengthen relationships with operators and industry professionals.